How embarrassing. We wanted to show you this photo of banana bread made with oat drink today because it’s a nice, cozy time of year to enjoy banana bread, but apparently today is actually a random holiday called Banana Bread Day so now, even though it feels a bit dorky and opportunistic, we’re going to go ahead and add the hashtag. Hope that’s okay with you. #bananabreadday
Oh. These people. With their cartons upon cartons of oat drinks waiting around in a dark cupboard, like they just expect all this oatsome deliciousness to be there for them a year from now fresh as the day it was packed, whenever they finally decide to show up and twist off the caps. Yeah right, these people are really enjoying storing their oat drinks in our ambient packaging and we're not sure why this is all sounding kind of sarcastic. We were going for convenient.
Time to confess. We’re posting this photo of a nice, plant-based soup you can make at home with ingredients like broccoli and creamy oat fraiche so that you might see it and want to buy some creamy oat fraiche. This clever marketing ploy was probably pretty obvious to you already, but we like being really
transparent and now we'll end this post with an exclamation point to make it seem more exciting!
Beta-glucans are good for your heart, so when we make our oats into liquid oats we go to a lot of trouble to keep the beta-glucans intact. And since nothing says Valentine’s Day like telling someone how much trouble you go to for them and their heart and everything, Happy Valentine’s Day!
Our social media team thought it would be nice to create a post for International Pancake Day so we could nonchalantly point out that oat drink makes amazing pancakes but really, there are so many great reasons to make pancakes with oat drink instead of milk, why would we need to use a goofy holiday? Oh right, hashtags increase engagement. #InternationalPancakeDay
Remember back on Jan 1 when you made that resolution? (Sorry to bring it up if you’ve gone off track and now take a hardline stance that resolutions are dumb, not because yours fizzled of course, but for complex philosophical reasons you’d rather not get into on the social media feed of a small oat company.) Anyway it’s Feb 9, so if you’ve kept your resolution, cool.
Extreme sports require serious energy. Oh wait, is anyone thinking that first sentence sounds like we're saying regular sports don’t require serious energy? Sorry, what we meant to say is that no matter what sport you're into or get really touchy about, the serious plant-based energy in oat drink has you covered.
When you think about it, artists have been a central part of pretty much every successful movement throughout history. Maybe because artists usually want to change the world. We get it. As you may have heard, we’re into doing that too. So welcome to the Post Milk Generation, @LeonKarssen. Oh and cool oat art, or oart, or ort.
You know when someone asks you why we should all eat more plant-based anyway, and you kind of go blank and then later you want to text the person some really good reasons? Here’s one that will fit nicely in a text. Feel free to copy/paste: All the world’s planes, trains, cars and boats combined, yes combined, create less greenhouse gases than the meat and dairy industries.
The person who made these delicious dairy-free scones isn’t a genius or anything. It’s really easy to make a recipe dairy-free just by swapping cow’s milk for oat drink, 1:1. Okay, that last part did seem a bit math-like, but anyway just use oat drink in recipes like you'd use cow’s milk and you’re good. For the record, the person who made these scones is really nice.
A message from The Oatly Department of Mind Control: If acting collectively to promote the concept of eating plants instead of giving plants to animals and then eating them is cult-like, then welcome to our cult.
Sometimes, in the middle of the night, we Oatly employees will suddenly sit up in our beds pondering all the amazing dairy-free recipes our products can make, like this insanely creamy cheesecake made with oat spread not cheese, and we think, “Poor dairy. It has no chance. Everything it can do, Oatly can do — only in a cooler, forward-thinking, plant-based, good-for-humans-and-the-planet kind of way.” Just kidding, we all sleep really well.
This is a shout out to tropical climates that grow the juicy oranges and mangos in our Orange Mango oat drink, and it’s also a shout out to the science that lets us make tech-y liquid oats with all the climates on the planet in mind, add in those exotic juices and put the whole delicious concoction in a tech-y carton so people can enjoy it in pretty much any climate in the beginning of January. Cheers!
Happy New Year! Thanks for hanging with us at a bajillion summer festivals, concerts and coffee conventions, in sticky heat, pouring rain and on sunny ski slopes. Thank you for your feedback on products, requests for new ones, positive comments with heart emojis and negative comments they don’t make emojis for. You made it a great year. And we have big plans for 2018 we think you’ll like. Without you guys there'd be no Oatly (literally). All our love!
We aren’t posting this golden milk made with barista edition because it’s trending. And we aren’t posting it because we actually missed the golden milk trend by a year and we want to start a talking-about-year-old-trends trend. We are posting this golden milk made with barista edition because it’s a delicious, healthy and sustainable golden milk and we thought you’d like it. #nohashtag
Plant-based eaters! It’s your year to rule the Christmas buffet. Forget apologetically sliding your dish onto a back corner of the table and whispering, “vegan.” These are front-and-center oatlified vegan Swedish Meatballs & Creamy Oat Sauce from a real Swedish company’s recipe so you know it’s legit and doesn’t even need a mainstream-friendly name like Amazeballs or anything. Merry x-mas!
Look how cozy creating 80% less greenhouse gases can be.* *1 liter of oat drink creates 80% less CO2e than 1 liter of cow’s milk. Yeah, we could’ve stuck that fact up in the main sentence instead of using a dorky asterisk (probably number 3 on some social media blogger’s 10 Worst Mistakes) but while the word gases up there seems okay, including the word milk definitely wouldn’t have been as cozy.